Industrial design as a mentality is moving toward a future horizon that combines environment, information, stream, and lifestyle. Designing for this sensibility interface is a challenge to our mental management, to the appreciation of the panorama of human invention, and to our comprehension of the future. The prospects of taking part in this revolution are every bit as exhilarating as the techniques that promise to make its benefits a reality.
- Syd Mead

VIEW GALLERY HERE

Industrial Design
Jewellery design
Product Design
Interior Design
Packaging Design
Street Furniture Design
Sculpting and Modelmaking

Metal and wood workshop equipped to produce prototypes and unique pieces of art and crafts.
Sustainability issues are kept in mind as a challenge to industrial materials, pushing concepts further.

2005-6
Slamp - design development

2003
Samuel Parker - Slamp: 7notti Seven different designs for table lamp bases. Variazioni di design della tornitura per 7 basi di lampada da tavolo.
Samuel Parker, Slamplab: prototype for the industrial production of a flash-light with a peculiar design.....
Prototipo per la produzione di una torcia elettrica dal design particolare.
Academic Year 2002-2003 teaching at the IED, Istituto Europeo di Design: Project Development and Model-Making.
Insegnamento presso l'Istituto Europeo di Design di Progettazione e Modellazione.

2002
Slamp Lab: shop candy-holder for the Ferrero new candy.
Ferrero: two useful gadgets for the marketing initiative promoting Kinder-Ferrero Products:
-magic tree with hidden school tools (pencils, eraser, pens, sharpener, scotch-tape holder...);
-biscuit pot.
Istituto Europeo di Design (IED): Teaching courses:
Industrial Design Project development
Flash Animation
Cultural Events and Set Design.
Tutoring courses in modelmaking for Design, Set Design and Interior Design.

2001
Alessandro wins the prize for young designers XIX Compasso d’Oro Targa Giovani with Diakit, a pocket kit for diabetic people, designed to use non invasive technologies
Panel (m. 2,50 by m. 1,60) for the reception area of Hitrac Engineering building in Rome. A stylish flat panel lit from behind that shows a view of the world where red Led lights indicate Hitrac representative offices in the world.
Orbit (tv network): microphone flags.
Slamp: - Lamp Gemmy designed by 21st Century Design and presented by Slamp at the Euroluce Furniture Salon in Milan (Salone del Mobile di Milano). This project was done in collaboration with Manuel Wijffels, dutch student in design who was in the studio for three months, as part of his design degree;
- Packaging and package shop-holders for the a brand new Ferrero candy .
Futur Bank: - Logo design;
- a computer based interactive desk for a public space.
IED - Istituto Europeo di Design: Teaching courses:
Design, Project development; Set Design, Cinema; Tutoring and modelmaking for Design, Set Design and Interior Design.
Studio Universal: gift: a Dart Board with sound effects for the opening of Studio Universal branch in Great Britain.

2000
Studio Universal:
m.1 by m.1,5 reproduction of the 2001 institutional calendar Metti il mostro in calendario (put a monster in the calendar).
Ministero del Lavoro (Italian Labour Ministry):
4 meters high, portable, pyramidal videobox, designed to be built by max. 3 people. It hosts inside an interactive recording system with a timer. People could go in and suggest their ideal job or the job of their dreams. Videobox is part of the itinerant initiative Circumlavorando by the Labour Minister as mean to spread information on employment.
TIM (Telecom Italia Mobile)/FBC:Teddy a public multiple battery charger for cellular phones. Charges 20 different types of different cell phones as you wait in airport clubs and lounges. Sponsored by TIM and Alitalia it can be found at Sydney airport, at all Italian International airports, and with the italian Ferrari Team.

Universal Networks Services Italy and Germany branches: new microphone flags.

1999
Universal Networks Services:
Three tridimensional logos and special effects used for promos for the satellite channel Studio Universal.
Ferrero: Gift packaging for the New Year’s Eve chocolates.

1998
Ferrero: packaging and food design.
Samuel Parker S.r.l.: Ericsson merchandising objects and package holders
- Slamp new designs for the Dingos series of products (paper holder, CD holder, table set, coat hanger) and for the Atelier series of lamps.
- Nestle' lamps and promotionals for Disney cakes.

Edizioni e/o: Book display for book shops promoting the 100th book of the pocket book edition.

Ford: Digital 3D renderings for promotional campaign of the new purple Ka car.

1997
Slamp: Instructions sheets for all the products range.
- Mum & Son lamp designed by 21st Century Design and made by Slamp, also at the Casaidea ‘97 fair of home furniture design at the Fiera di Roma.
At Casaidea ‘97 21st Century Deisgn is part of the Officina delle Arti at the “Fiera di Roma”.
Samuel Parker S.r.l.: digital rendering drawings for the promotional campaigns of Ford Ka (also showing the layout of the exhibit by Cleto Munari in the Ford showroom of Cortina D’Ampezzo).
Slamp:
- New collection of objects in Opalflex Dingos
- New collection of seven lamps in Opalflex Sun-Ra

21st Century Design starts own product design branded.

1996
Samuel Parker S.r.l.:
- Lamps and promotional packaging;
- Illustrations for the catalogue Katalogos Slamp;
- Design for the data sheets of the tutorials De Agostini in Opalflex.

1995
Samuel Parker S.r.l.:
promotional Lamps in Opalflex.

All I want you to think about is, when people walk or have access to anything you design, I want them, when they leave, to have smiles on their faces. Just remember that. It’s all I ask of you as a designer.
- Walt Disney, Imagineering, Hyperion 1996

VIEW GALLERY HERE

2005
Museo di Pietralunga (PG)
- interactive scale model of the high Tiber river bed, showing flora, fauna and some geological characteristics (about 230 x 210cm)
INGV - Istituto Nazionale di Geofisica e Vulcanologia, Osservatorio di Bologna:
- Mars and Venus at a close look. model showing the ground of the two planets (about 110x110cm) with special light effects
- solar and lunar Eclipse described by an interactive machine (about 130x90cm) with special light effects
- the solar wind as it affects the tail of a comet in elliptical motion. (about 120x120cm)
INFN - Istituto Nazionale di Fisica Nucleare: particle acceleration explained (about 120 x 90cm)

2004
Mizar S.r.l./Science Festival
- a walk inside a Star (about 400 x 400cm)
- a walk inside the Earth (about 400 x 400cm)
two big exhibits for educational visits. Both use special audio and visual effects to create the atmosphere inside the structure that is 1/4th of a sphere where you can walk in and out.

2003
Mizar S.r.l.: Istituto Nazionale di Geofisica e Vulcanologia (INGV)
The World in Pieces, a three dimensional puzzle made of magnets and specially made machanical system. (about 200x200cm)
Sunny Village S.r.l./Q8 campaign: promotional structure of a big sail with a wheel of fortune game to play for Q8 prizes on the front.

2001
Mizar S.r.l.:
- 2 interactive machines for the exhibition Squali, Sharks (30 Oct - March) at Palazzo delle Esposizioni in Rome.
- 15 interactive educational machines for the Teramo Museum of Astrophysics.
- 5 interactive educational machines for the Astrolab, Museum of Astronomy in Monteporzio (Rome).

2000
MizarS.r.l. for the Sottosopra, Interactive Museum of the Umbrian Appennines in Polino: 2 educational interactive machines.
- Leaves and trees explained with a game where the right combination of elements gets the right answer;
- Scale model of an area describing local geological phenomenons (fenomeni carsici) and the origins of the natural caves.
- Paleontology Room designed as a matching and learning game for the exhibition Un dinosauro a Pietraroja, (a dinosaur in Petraroja) opened in Benevento on the 19th of April.
Samuel Parker S.r.l.: accessory holder for Fiat-Lancia showrooms.

1999
Samuel Parker S.r.l.: explanatory panels for the launch of Ford Zetec engine.
Exhibit design and building of the art collective Caro Bruno... Omaggio a un maestro di vita (dedicated to Bruno Munari) in the Studio d’Arte Porta Segreta.
Media Med Interactive: a presentation desk of a virtual gallery, with computer screen.
Samuel Parker S.r.l.: new design for Ford showrooms.
The Centaurus spaceship, a 2.7 meter model (Tommaso and Cristina's - graduation thesis piece) is at the Black Hole for an exhibition by Le Bain, in Rome. The model is later filmed as the spaceship orbiting Mars in Space Off (see Film Design).
Samuel Parker S.r.l.: accessory holder for Toyota showrooms.

1998
Samuel Parker S.r.l.: design of the Toyota showroom for the launch of Yaris car
- interior design for the presentation of the Ford Focus and modular accessory holders in the Ford showrooms.
- design and construction of Merchandising per Aree Naturali protette (merchandising for the protected natural reserves) exhibt held at the Architecture faculty of Rome for the Prima Biennale dei Parchi, Natura e Ambiente, periodical exhibit on parks, nature and environment.
Mizar S.r.l.: educational interactive machines for the new Geolab (museum and laboratory) in SanGemini (Terni): simulation of phenomenons such as water spring generation, tectonic quakes and local prehistoric animals. All the machines are managed by mechanical and electronic devices.

21st Century Design promotional exhibition 21st Century....Design come/how? in Milan for the Fuori Salone events.

In partnership with Samuel Parker S.r.l.: Spatial design for Ford‘s Progetto Aurora (Aurora project) at the Salone del Mobile di Milano, furniture design fair in Milan.

Exhibition Libro d'Artista designed and built at the Studio d'Arte Porta Segreta, with Giancarlo Croce.

1997
Mizar S.r.l.: Interactive model of the urban area of Rome (m.2 x 2,5) that shows green areas of Rome through the activation of a laser beam and information on the interventions of the City of Rome (Comune di Roma). Was at the Museo del Risorgimento for the exhibition La Nuova Fabbrica di Roma and at Palazzo dei Congressi for the conference on parks called Parchi, ricchezza italiana.
CNR (Centro Nazionale di Ricerca): Interactive machine for reaction behaviour of apes. Later used for the same tests on children behaviour.
In partnership with Samuel Parker S.r.l.: Spatial Design in Ford showrooms and at the Motor Show di Bologna for the presentation of Puma car. Samuel Parker S.r.l. Spatial Design for the Ford showroom Caposud at the Fiera di Roma.

1996
21st Century Design: MOKAMIKA exhibition designed and built at the Studio d'Arte Porta Segreta, on new design for home coffee machines.
Mizar S.r.l.: educational interactive machine explaining the formation of continents for the San Gemini Geology Museum. Also used in the famous tv show SuperQuark
Serigrafica Pomezia: Promotional Material for showrooms and Fair Stand design for the launch of the new DaeWoo car fuelled with GPL
- Fair stand for Opel (Vauxhall) presenting the new Frontera car at the Motor Show in Bologna.
Samuel Parker S.r.l.:
- informative Panels for showrooms presenting the new Ford Ka, 3D digital renderings for presentation and usage instructions.
- presentation of Ford Galaxy in Città di Castello (Perugia) for a Luciano Pavarotti concert.
- Supervision of the fair stand design for Slamp at the Future Shop '96 and Euroluce '96.

1995
permanent Showroom in Calcata (Viterbo) where young designers can display their work.

I look at flies, at flowers, at leaves and at trees around me.
I let my mind drift at ease, just like a boat in the current.
Sooner or later, it is caught by something.
- Pablo Picasso

VIEW GALLERY HERE

Arts and Graphic Design
illustration
sculpting
painting
animation
web design
digital imagery
renderings
communication

21Lab needs to communicate all concepts efficiently, so that each idea can grow and get the proper discussion it needs to reach the apex of its development. Visual expression is essential to the Studio as an aid to internal forums of discussion and a well exercised service for clients. Graphic Design is necessary to the interactivity of the museum work.

2005
Mekkanografici Associati/Virgin Records: an award design for the Platinum prize to Mr. Caparezza, in a JEEG style
Paola Chartroux: her website in Flash
Edizioni E/O: illustration for the cover of Nina book serie
LV&M/Tino Franco/API: Storyboards
Daniele Coscarella/Barkabar: logo and communication graphics
The Miracle Players - poster and postcards for their street-theatre comedy -an absolute hit in the Roman Summer Events!
Le Capore: Logo design
MoViDa, Turin: extensive research, graphic layouts and presentations of the projects. Production support.
Sunnyway: Flash interface to games and interactive graphics for group incentive games.
People Gateway: full coordinated image and graphic design services for their projects presentation. An ongoing professional relationship.
web consultants to:
Barkabar
AccentoTeatro
Caterina Nelli
Cristina Bomba

2004
web consultants to:
Sunnyway srl
Margine Operativo ass. cult.
Inversopuntocom

2003
Galeon: Presentation layouts for TIM. Layout di presentazione di una telepromozione TIM.
FilmMaster Roma: Storyboard per pubblicita' Lavazza:
Crema e Gusto, "Condominio"
Qualita' Rossa, "Pegaso"
Lavazza Dek
Edizioni e/o: 6 illustrations for the "Nina" series of books for children "Il Baleno". Illustrazioni di copertina per 6 libri della collana Il Baleno "Nina".
ItaliaNostra Onlus: promotional material for "Environmenal Education". Materiale divulgativo per il Settore "Educazione Ambiente"
ISF, Ingegneria Senza Frontiere, Universita' di Tor Vergata: 6 Posters
Studio Unversal Italia: 2003 Universal Calendar in 6 panels, 100x50cm. Clendario 2003 in 6 pannelli scenografici 100x50cm.
Manifesto Libri: Collaborazione alla realizzazione della rivista Global, n.0 - Collaboration in the making of the n.0 of the magazine Global
website for inverso.com, cultural association.
promotional material and website for the short film SpaceOff by Tino Franco
Italia Nostra: brochures and posters.
Fattoria Didattica del Farfa: two explanatory brocures and communication.
Ingegneria Senza Frontiere (ISF) with Universita' Tor Vergata: posters on sustainability of energy production and consumption and the natural resources.